About me

I design with curiosity and empathy

I'm a Senior Product Designer with 15+ years of experience turning complex challenges into meaningful experiences through design. I take full ownership end to end, from discovery and problem framing through detailed design, delivery and iteration, partnering closely with Product and Engineering.

I enjoy mentoring junior designers through their first end-to-end projects and design critiques. I've also brought AI into my workflow to speed up research and prototyping, moving from idea to validated design faster while maintaining a high bar for craft and quality.

Working across different cultures, products and organisations has taught me to look beyond the interface and understand different perspectives, mental models and business needs.

My roots

I've always been drawn to creativity. I took painting classes as a child, played piano for 10 years, studied an arts high school diploma and eventually found my way into graphic and digital design.

That creative background still shapes how I work today, from the typography and layout to the pixel-level detail in every screen I design.

My roots

I’ve always been drawn to creativity. I took painting classes as a child, played piano for 10 years, studied an arts bachiller and eventually found my way into graphic and digital design.

That creative background still shapes how I work today: I care about craft and details, but always ask why we are designing something and whether we’re solving the right problem.

Things that inspire me

Travelling is my biggest passion, often solo, combined with freelancing and volunteering along the way. It has taught me to embrace the unknown, stay curious and see the world from different perspectives.

I'm also passionate about yoga, meditation and self-development, and more recently discovered gospel singing and salsa dancing, both of which bring a new sense of connection and creativity into my life.

Different passions,
Same reason

I love learning, creating, connecting with people and trying something new

About me

I design with curiosity and empathy

I'm a Senior Product Designer with 15+ years of experience turning complex challenges into meaningful experiences through design. I take full ownership end to end, from discovery and problem framing through detailed design, delivery and iteration, partnering closely with Product and Engineering.

I enjoy mentoring junior designers through their first end-to-end projects and design critiques. I've also brought AI into my workflow to speed up research and prototyping, moving from idea to validated design faster while maintaining a high bar for craft and quality.

Working across different cultures, products and organisations has taught me to look beyond the interface and understand different perspectives, mental models and business needs.

My roots

I've always been drawn to creativity. I took painting classes as a child, played piano for 10 years, studied an arts high school diploma and eventually found my way into graphic and digital design.

That creative background still shapes how I work today, from the typography and layout to the pixel-level detail in every screen I design.

My roots

Things that inspire me

Travelling is my biggest passion, often solo, combined with freelancing and volunteering along the way. It has taught me to embrace the unknown, stay curious and see the world from different perspectives.

I'm also passionate about yoga, meditation and self-development, and more recently discovered gospel singing and salsa dancing, both of which bring a new sense of connection and creativity into my life.

I love learning, creating, connecting with people and trying something new

Download CV

Download CV

jesica.sf@gmail.com

jesica.sf@gmail.com

jesica.sf@gmail.com